ALL IN CHALLENGE
Brief
The ALL IN Campus Democracy Challenge recognizes the importance of higher education in shaping students into engaged voters. Our mission is to bridge the electoral participation gaps that still exist by race and age.
Research
This was my very civic brief. I wanted to address my peers who were confused and unfamiliar with voting. It was a unique challenge to figure out what would appeal to my peers and create an engaging graphic around a topic that might not immediately interest them. ”
THE JOURNEY TO VOTE
It‘s an animation that turns voting into a symbol of collective strength. From a first-person view, a hand holding a ballot moves toward a ballot box, with more hands joining to form a vibrant rainbow, representing unity. The clean design and dynamic sound encourage viewers to see their vote as part of a powerful movement.
VOTE FOR FUTURE
"Rainbow of Unity" is an animation that turns voting into a symbol of collective strength. From a first-person view, a hand holding a ballot moves toward a ballot box, with more hands joining to form a vibrant rainbow, representing unity. The clean design and dynamic sound encourage viewers to see their vote as part of a powerful movement.
PROCESS
In addition to directly telling people to call to action, the first thing that comes to my mind is the opening of Paramount, which is one of the coolest movie openings I have ever seen since I was a child.
COLORS!
These vibrant colors symbolize diversity, showing that every young person can make their voice heard. Full of energy and hope, they inspire a new generation to shape the future.
3D REF
Use simple 3D reference to make frame-by-frame animation easy
ON PHONE
Completely designed for mobile social media, so that your attention will never be lost
